WE WIN ANOTHER HUGE PITCH
We win a 100k pitch from Fox Fishing. I saw an opportunity within the fishing industry to present products in a much more creative way. Im a very keen angler, fished in many wonderful places around thew world and like most anglers I know what a reel is, so to sell it I want something more than a product shot of it! That’s why we pushed the creative approach to create a whole range of exciting new images, most of which where very conceptual.