BEHIND THE SCENES VIDEO
We were asked to shoot the entire Toyo range, but with lighting that really added more drama to the images than their current product photography. Every tire was shot at 5 different angles, ranging from 20 degrees through to 90 degrees. Providing a much needed library of print ready images. We also created the ‘Hero’ image below to demonstrate the fact that the tread patterns designed by Toyo are highly effective at water displacement.