PROMOTIONAL PHOTOGRAPHY

After the success of winning a cold pitch for Ron Hill with a new concept idea, we where thrilled when they came back and asked us to create another campaign image.
The brief was to create a concept image that showed the they provided both urban and trail running clothing. With emphasis on appealing to promoting these two types of running and appropriate clothing to the same persons.

The images of the empty boxes composited together were then handed over to Argos design team to add the products into the images.