Grant’s Whisky required a unconventional approach for two new key products. Whisky is often marketed in a very traditional manor. What was required for Grant’s Signature and Voyager products was a far more playful approach. Focusing on the illumination of colour within the playful liquid interaction between glasses. With the colour cue taken from the packaging.
Enjoy our ‘behind the scenes’ video showing some of the approaches we use to create and shoot splashes.