Due to my 25 years of design background my work can sometimes add a more graphical aspect to my motion work than other photographers. Using 3D software and after effects is all part of what we offer. Fishing kit today is very sophisticated in its materials. The lighting I used was to create a elegant but dark edgy feel to this new piece of kit entering the market. Shows enough to tease and is designed to reflect the brand style of the company SONIK our client.