I was commissioned to create a short promo film for British Steel, given the huge responsibility and privilege of being told to create my vision for what I think will position them powerfully within the global market. Hence I dropped the traditional approach and created an engaging visually cinematic experience, as a very bold statement to the world that British Steel are Innovators and forward looking.
An exciting sneak peek into how it was all made....
The Stella 2500 is a flagship product for SHIMANO. Using premium high quality materials making it an exceptionally expensive product. The approach I took was to celebrate its design, surface textures and create a short film that showed the elegance of the product.
Spirit Of The Andes clothing company's cloths are all made from the rare and beautifully fur from Alpacas. Softer than Cashmere. The project required me to organise the catalogue shoot, as well as fly to Peru to get some authentic images for the brochure design which we also designed from start to finish.
Hardy is a prestigious fly fishing brand which is endorsed and used by Prince Charles. The brand while having a very rich heritage is also known and respected for its contemporary hi tea kit, using sophisticated light weight materials. It was decided a promo video would be alll about celebrating the design of Hardys flagship reel. Elegant and intelligent was the brief.
HOW DID WE DO IT? A BEHIND THE SCENES LOOK...
Due to my 25 years of design background my work can sometimes add a more graphical aspect to my motion work than other photographers. Using 3D software and after effects is all part of what we offer. Fishing kit today is very sophisticated in its materials. The lighting I used was to create a elegant but dark edgy feel to this new piece of kit entering the market. Shows enough to tease and is designed to reflect the brand style of the company SONIK our client.
I was asked by Hasselblad if I would talk about my liquid work at the photography show recently at the NEC. Was delighted to do so, show my work and express my passion for working with liquids. So much fun! A great event.