Hardy is a prestigious fly fishing brand which is endorsed and used by Prince Charles. The brand while having a very rich heritage is also known and respected for its contemporary hi tea kit, using sophisticated light weight materials. It was decided a promo video would be alll about celebrating the design of Hardys flagship reel. Elegant and intelligent was the brief.
Due to my 25 years of design background my work can sometimes add a more graphical aspect to my motion work than other photographers. Using 3D software and after effects is all part of what we offer. Fishing kit today is very sophisticated in its materials. The lighting I used was to create a elegant but dark edgy feel to this new piece of kit entering the market. Shows enough to tease and is designed to reflect the brand style of the company SONIK our client.
I was asked by Hasselblad if I would talk about my liquid work at the photography show recently at the NEC. Was delighted to do so, show my work and express my passion for working with liquids. So much fun! A great event.
QUOTE FROM THE CLIENT
"For our Client GROHE, we searched globally to find a liquid specialist with great expertise.“
David Lund's portfolio made it a very easy decision.
Visiting Davids studio in England and watching him bringing our visual to life was insightful. His ability to control liquid to form specific shapes was absolutely fascinating. His final composite image that he created was nothing short of perfect.
We could not be more happy with the end result.”
Art Director GREYS Germany
The behind the scenes video, shows a lot of my tricks in shaping liquids...
Inspirational images were required for TOTAL's marketing. My approach was to create a more cinematic feel and look, by shooting and applying a very strong structured look and feel.
A thrilling project to promote the largest flawless diamond company, BOEHMER ET BASSENGE of Paris. Working with the advertising agency INARIA, I was commissioned to Direct this film. The film shows the worlds most expensive diamond earrings at 50 carats each earring. Shot using a Phantom Flex for beautifully smooth high speed capture, working again with the high speed specialist from Quench Studios. All editing and post work was done by myself using Devinci Resolve, Final Cut X and After effects. A very exciting project, thank you to all the team for working so hard on this one.
As a photographer my background of 15 years was graphic design, this allows me with my team to create far more than just stills. Using Cinema 4D, After effects and a lot of imagination we love to create these types of social media videos to support the stills campaign.