ARGOS 2014 CHRISTMAS CAMPAIGN
Argos 2014 Christmas campaign required a series of free floating bespokely made boxes. While this could have easily have been produced through CG they wanted a tactile real look and feel, hence the hand made boxes. Thank you to Andy Kinight Ltd for the construction of the boxes, you did an excellent job. A great deal of detail and consideration went into these boxes to achieve the correct effect. I never knew there were that many different sizes of glitter!
The images of the empty boxes composited together were then handed over to Argos design team to add the products into the images.